Calgary SEO Terms You Should Know
Importance Of Calgary SEO Terms And Advantage For The Owners Of Websites
Successful businessmen have the ability to make huge profits with their online and direct business dealings, through their websites and at the same time, they are not familiar with the SEO terms. If you have your commercial website, it would be profitable for you, if you know about the essential search engine optimization terms. This article explains about the 15 SEO Terms You Should Know. You can refresh yourself, even if you are familiar with the terms.
1. Search Engine Marketing Service:
The search engine marketing service is known as SEM and it has been divided into two parts. Of course, you may know the first one, search engine optimization. This is used for marketing products as well as services. The other one is pay per click, which is popularly known as PPC. The search engine optimization and it is about optimizing the websites, in such a way that the search engines recognize the websites and make them to appear in front pages, while searching for products or services. PPC is about buying pay from clicks, from popular search engines.
This is an essential search engine term and all the website owners are deeply involved in improving the PageRank of their websites. This is the algorithm, which is used by Google for evaluating the importance of the web pages, around the web. When a web page is with effective web links, the page would be considered a valuable one. Higher probability is a better option for the website owners.
The backlink is a hyperlink to other similar websites. If you are new to your business, your website may not be popular and you may not have regular visitors to your site. The well established companies, which are selling the same products, may have heavy traffic flow. With the backlink, visitors of other popular sites would be diverted to your website, with backlinks. This would help you improve the flow of traffic for your website.
4. Link Farm:
This is about the websites, with links to other websites, within the farm. This is an artificial way of improving the page rank of all the websites, which are linked to other websites. This link farm was working well in those days and at present; it is considered as a spamming technique to improve page ranking.
5. Anchor Text:
The anchor text is an important factor in popularizing your website. The anchor text is always clickable on the website and it is essential to include rich keywords, so that the Google associates with the keywords of the content on the web page.
6. NoFollow Links:
This link is used by the website owners that they do not endorse the links of other websites. At times, the links would be created by the users and there are also links from advertisers and sponsors. The purpose nofollow links to inform the Google that the owner of the website is not connected with the links. The search engine would not consider these links for page ranking or for any other purposes.
7. Link Sculpting:
In the past, it was possible for the website owners to improve their pagerank, with the strategy of using nofollow links. Many websites were able to gain popularity with people, because of this tactic. At present, link sculpting has become ineffective, because of the changed terms and conditions of the search engines.
8. Title Tag:
The title tag leads an important role to do in the Google search algorithm. It is important to add major keywords of the content in the title tag. At the same time, the content should be informative and with good quality. This would help your website to gain popularity with the search engine. When the search engine is able to recognize your content, naturally, your website would be visible to the people, who is browsing for information.
9. Meta Tags:
The purpose of including the Meta tags is to provide more information about the content of the web page of your site. Of course, the viewers of the content may not be able to view the Meta tags, since they are in the HTML code, inside the HEAD. However, with top quality Meta tags, the contents would appear on the front pages of the search engines.
10. Search Algorithm:
This is also an important factor, as far as the most popular search engine is concerned. This helps the Google to search relevant pages for the people, who is looking for information they require. Over two hundred aspects are taken into consideration by the search engines like the Title tag, Meta tag, the age of the domain and pageranking and others. Therefore, you have to be careful in selecting contents for your website and if you publish poor standard contents, your website may not be visible to your viewers.
11. Search Engine Results Page:
The search engine results page is the one, which appears in front, when people are browsing. The term is known as SERP. It depends on the pagerank of your website and how much search traffic you get to your website. If you want your website to become popular, there should be increased traffic to your website.
At present, Google is one of the most popular search engines, as far as people are concerned and the search engine received millions of websites, everyday. It may not be possible for the search engine to verify the websites immediately and the websites would be stored in the Sandbox. After the search engine finds that the websites are legitimate, then, they would be made available for people. Depending on the standard of the websites, the duration would differ. If you have the most experienced search engine optimization specialist with you, your website would not be in the Sandbox for many days.
13. Keyword Density:
This is one of the essential SEO terms and the standard of the article is determined by the density of the keywords and many professional search engine optimization specialists include the keywords many times, so that the articles get more value. Of course, using the keywords repeatedly for many times were effective in those days and at present, the keyword density is not considered by the search algorithm. In the past, there were articles, in which the keywords were repeated for fifteen to sixteen times and now the contents are written with just two or three keywords. In many contents, the keyword is not used in the title of the content.
This is one of the black hat tactics and this is making the same web page with different contents for the search engines and the viewers. The purpose is to increase traffic flow, with the rich keywords. When people visit the websites, they would try to sell irrelevant products or use the visitors to promote their products. This way of increasing the traffic flow is considered as spamming and your website may be penalized for the activity. If the same offense is repeated, your website may even be banned.
15. Duplicate and Substandard Contents:
Selecting the contents is very important for you and you should avoid publishing duplicate contents or similar contents. At times, you may not be aware that the contents are plagiarized and when you publish these contents, your website would be punished with a penalty.
Apart from the above SEO Terms, there are many other terms and it may be profitable for you, if you gain knowledge about the latest search engine terms and conditions, so that you can be confident of maintaining your website, in the highest standard.